Archetype Attraction + The Emotion Effect
How well do you understand the values, deeper desires, motivations, and qualities of your ideal visitor? Rooted in psychology, the archetypes represent the range of human behavior that both your guests and your brand can embody. They are a key tool for developing a strong identity and purpose-driven experience that magnetizes guests who want what you have to offer.
These interactive workbooks are designed to help you uncover which archetypes your brand can embrace to maximize your success. This awareness will help you create an enriching experience and a purpose-driven brand that stands out and gets booked up with ease!