Ready to elevate your hospitality, travel, or leisure experience? Get weekly insights on the experience economy, traveler behavior, and how you can create immersive & enriching experiences that attract high-value guests.
Appealing to the purpose-driven traveler 🫶
Travelers get a sense of your purpose (or lack thereof) the moment they discover your experience. Your marketing makes a promise of your purpose, whether you realize it or not.
After reviewing your website, listing descriptions, social media, and taking in your experience's "vibe", a traveler will come to some sort of conclusion in their mind: “this is an experience/property/activity/tour/retreat that ________________”.
Will make me feel X.
Will help me on my path to Y.
Will empower me to Z.
It’s rarely JUST about fun. There’s usually an underlying reason that we choose the experiences and destinations that we do.
So if people are traveling to enrich their lives and the lives of others, how does your experience guide them on this journey?
Purpose extends far beyond simple buzzwords like ‘sustainability’ or ‘making the world a better place’. Let’s explore together in my latest article: How to Appeal to The Purpose-Driven Traveler!
| How to Appeal to The Purpose-Driven Traveler |
Aligning with a purpose is for you, your team, and your guests. When you are so passionate about something bigger than yourself, you make waves and create powerful ripples in the world.
Tell me: what is your experience's ripple effect?
Creating Storied Experiences
Ready to elevate your hospitality, travel, or leisure experience? Get weekly insights on the experience economy, traveler behavior, and how you can create immersive & enriching experiences that attract high-value guests.
Nothing roots me into my purpose faster than planning a trip. Oh, the frustration! Each experience, each property seemingly just like the last. They all look the same, they all sound the same. Why? Whyyyyy? “I have decision fatigue!” I cry to my husband, pretending to chuck the laptop out the window. Who knew the paradox of choice could be so disheartening? And I’m a fairly seasoned traveler, shouldn’t this get easier with time? There’s no doubt a recommendation from a well-informed friend is...
Kate: Do you feel like we've been on this vacation before? The scuba diving, we did that in Bali and Costa Rica…. Brad: Yeah, but this is Fiji. We've never been to Fiji. Any Four Christmases fans will recognize this exchange between Reese Witherspoon’s and Vince Vaughn’s characters. And if you think REAL people aren’t thinking & feeling the same way, I am sorry to be the bearer of bad news. According to Skift, 70% of US millennials and Gen Zs report that they will be seeking travel...
The moment you realize that you've stopped playing is probably one of the most depressing moments of your life. It's only when something playful happens to jolt you out of your serious state, that you realize how dreadful life is without play. Let's say that the average person works 40-hours a week, sleeps 8-hours a day, and commutes 1 hour M-F. That's 101 hours every week dedicated to non-play activities. With 168 hours in a week, you might think "wow! That's 67 hours to dedicate to play...