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The link between high-value travelers & discovery đź”—
Many of you told me that this year, you’re most interested in learning about how to attract high-value visitors & guests. And as talk of a recession continues, there's something we all need to keep in mind:
People who crave travel will go to extreme lengths to make it happen. Even if that means moving in with their parents (like Gen Z) or depleting savings (pretty much everyone) so that they can spend their money on the experiences and things that make them happy.
If you're looking to attract the 'high rollers' or 'voracious travelers', then you need to understand what it is that drives them. What is it that compels them to venture halfway across the world to explore another culture?
| THE LINK BETWEEN HIGH VALUE TRAVELERS AND DISCOVERY |
Read this week's article to find out! We live in a world where pretty much all information can be uncovered with the click of a button... so what do you believe discovery means to today's traveler?
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Creating Storied Experiences
Ready to elevate your hospitality, travel, or leisure experience? Get weekly insights on the experience economy, traveler behavior, and how you can create immersive & enriching experiences that attract high-value guests.
Nothing roots me into my purpose faster than planning a trip. Oh, the frustration! Each experience, each property seemingly just like the last. They all look the same, they all sound the same. Why? Whyyyyy? “I have decision fatigue!” I cry to my husband, pretending to chuck the laptop out the window. Who knew the paradox of choice could be so disheartening? And I’m a fairly seasoned traveler, shouldn’t this get easier with time? There’s no doubt a recommendation from a well-informed friend is...
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The moment you realize that you've stopped playing is probably one of the most depressing moments of your life. It's only when something playful happens to jolt you out of your serious state, that you realize how dreadful life is without play. Let's say that the average person works 40-hours a week, sleeps 8-hours a day, and commutes 1 hour M-F. That's 101 hours every week dedicated to non-play activities. With 168 hours in a week, you might think "wow! That's 67 hours to dedicate to play...