What makes something immersive? 💦🤿


I promised you a deeper dive into immersion, so here we go! Today we're looking at immersion from a neuroscientific POV. Because there’s a physiological reason why some experiences resonate with us and some don’t! And if we view immersion this way, we can understand how immersion and transformation are woven together.

I hope you find it as fascinating and useful as I do! As much as experience design is a creative & intuitive process, knowing a little about the physical dynamic really can transform the process.

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Ps - I answered a few of your questions about this month's workshop on my Instagram stories. You can check it out here!

Creating Storied Experiences

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